Online Retail Still Winning The War…

As the online stores vs retail stores war still rages, new figures are being released to show that those fears of consumers killing Australian trade by flocking to overseas websites are false with the new figures showing that most online shoppers use local sites.

ACMA’s (Australian Communication and Media Authority) digital economy manager Andrea Wright said: “68 per cent of us use Australian websites to make our purchases. “Our lack of trust in the security of overseas websites influences our decisions when we shop online.”

Online payment service PayPal’s managing director Frerk-Malte Feller said in the last six months of 2010, 500,000 new customers signed up for an account and began shopping online. “This is driving growth for Australian online retailers and we are seeing that on average the transactions of our 35,000 merchants accepting PayPal are growing at 19 per cent year-on-year,” he said.
Why the retail giants continue to argue is crazy, the efficiency of an online store is very hard to dispute, the concept of not paying high overhead rents and your shop never closing and plus the greater choice of products you can sell online…
Lucky for us that sell on eBay, having an open store anywhere, anytime, is a  concept that few businesses have yet grasped.  This makes it easier for online retail stores to make money on  brands and generic products that haven’t yet made their way from a retail shop front.
So whilst the retail giants are still fighting that they shouldnt have to advertise online and that it doesn’t work, make the most of it as a business, whether it be on eBay or your own website advertising what you are selling on eBay. The advantages of starting behind can mean they can see what is being done wrong and what need’s to be improved before starting, so keep the head start you have on these big retailers and make sure you are doing everything you  can to be the best you can be in your niche market.
Til next time, have a great eBay weekend!
Matt & Amanda Clarkson

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