eBay’s New Listing Analytics Tool

Last week eBay released the new Listing Analytics tool, the tool provides insight into your listings and their performance so that you will be able to revise as needed to increase clicks and sales. This is a great insight into what’s happening with your listings and what’s working and what needs to be revised.

So the question on everyone’s mind is, does this tool help me optimise my position in search?
This tool will definitely help you understand and optimise the performance of individual listings by focusing on clicks and sales in addition to search placement. Listing Analytics provides insight into your listings and how they are doing so you can revise as needed to increase clicks and sales. The tool is available now for all registered sellers and can be found in the Applications tab in My eBay. The tool will also be accessible from various other places on the site such as the item page, Seller Dashboard, Selling Manager/Selling Manager Pro.

*The tool has strong filtering and sorting capabilities that allow you to filter results by date and format, sort by column, and drill down into the details of each listing to better understand listing performance.

You can search an item number or keyword to see:

o Rank
o Item Title
o Format (with number of bids for auctions)
o Impressions
o Views
o Sold Items
o Watchers
o Sales

You can search active listings by item number or keyword and view data such as rank, title, format, impressions, views, sold items, watchers and sales. Plus you can filter results by date and format, sort by column, and drill down into the details of each listing to better understand performance. Then click on the “Revise” button to make changes to improve listing performance.

You’ll also be able to review data on completed listings for the last 30 days, see trends for Impressions, Clicks, Sold Items and the sales of a single listing.

So what does it mean if you have a low click-through rate or sell thru rate?

When your listing has a low click-through rate, it means that your listing isn’t enticing buyers to click when they see the item on the Search result page. If they don’t click, they don’t buy. Change your listing strategies and make some revisions to your listing to make it more attractive, you might want to try some of the following:

* Price competitively (including shipping costs)
* Offer free postage
* Use high quality photos
* Write an effective title
* Use item specifics – especially item condition
* List in the right format
* Make sure you have the best keywords to attract buyers

 

The Listing Analytics tool will provide you with guidance on how you can improve your listings. You can use the information from the tool to optimise your listings in line with the best strategies. So try it out today and start optimising your listing using the Listing Analytics tool.

Til next time, have a profitable eBay weekend!

 

Matt & Amanda Clarkson

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