eBay Checkout Enhancements In 2011

Over the next few months, eBay.com.au will be enhancing eBay checkout, to ensure it’s a fast and consistent experience for buyers. As eBay checkout is improved, third-party checkout solutions, such as Channel Advisor, will be discontinued on eBay.com.au from 30 June 2011. Therefore, eBay Checkout will be the only checkout process available.

The checkout completion rate at the moment is lower for third-party checkout than for eBay checkout transactions. The unpaid item rate is also higher. When the single eBay Checkout experience takes effect on 30 June 2011, eBay expect buyers to have a more consistent checkout experience and be more satisfied with shopping on eBay.com.au.

eBay has and will continue to invest in developing the checkout process to bring the more advanced features and services sellers need, they are also looking at including inventory management and cross-merchandising in the checkout.

You’ll start to see these changes in June this year, so keep an eye out when you are creating listings or revising listings.

Til next time,

Matt & Amanda Clarkson

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