eBay Begins Decluttering Fixed Price Listings…

eBay has announced this week they will begin prohibiting duplicate fixed price listings next month to declutter search results and give more sellers greater visibility.

  • A new Duplicate Listing policy will be enforced to prevent search results from being dominated by multiple duplicate listings of the same item from the same seller.
  • The item offered in a seller’s Fixed Price listing must be significantly different in buyer benefit and value from items offered in their other Fixed Price listings. In short, sellers may have one Fixed Price listing per identical item. Multiples of an item must be sold in a single multi-quantity Fixed Price listing.
  • Starting October 26, eBay will automatically end duplicate Fixed Price listings, keep the best performer, and credit Insertion Fees and listing upgrade fees for the ended listings. Sellers who continue to create duplicate listings for identical items may be subject to a range of additional actions including listing cancellation, loss of fees, limits on account privileges, loss of seller status, and account suspension.
  • You may want to take action now to cancel your duplicates and add the quantity to your best performer before October 26 to ensure continuous selling.
  • Newly listed Fixed Price listings will no longer receive an upfront allotment of impressions in Best Match search results. The clear advantage for all sellers will be to list quantities of the same item in one low-cost, multi-quantity Fixed Price listing.
  • For sellers with more than one user ID, the one-listing rule per seller applies across all selling accounts—i.e., the seller can have one listing per item, not one listing per user ID.
  • The new policy does not apply to Auction-style listings.

So be sure to put this date in your diary and make sure you are up to date with this rule as you don’t want to get any listings suspended.

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