Best Match & How It Affects Your Listings…

In the next month Sellers really need to work out how to use Best Match before the Featured Plus gets axed in late September and we can no longer buy our way to the top because otherwise buyers may not be able to find your product…

The Best Match search results function on eBay has been a real tester for eBay sellers plus very confusing to buyers. Trying to figure out how to get better search position in Best Match has been a challenge for most sellers since its integration.
The algorithm needs to be followed to get the best results otherwise you can end up on Page 4!

Best Match looks for many things but here is some new things you might not have know:

* Keywords in the title

* Keywords in Item specifics

* Keywords in the first 200 characters of your description.

Those searches with the “best match” are favored in the results.

So how do you take advantage of this? Obviously you want to write titles that contain words people search for. (This will become easier when eBay expands titles to 80 characters soon).

Next use the same important keywords in your item specifics that you used in the title, but this is also a place to put secondary keywords that might not fit in the title.

One of the most popular is the Auctiva or Vendio scrolling banner right a the top of a listing. When you do that, the eBay search engine sees only banner code in the first 200 characters of your listing instead of your key words. Those banners are a powerful cross-selling tool, but moving them to the bottom of your listing will get you some important keywords in the first 200 characters. That will get you far better results.

So there you have it some more insight to getting you better results for your niche market!

Have a profitable eBay weekend!

Matt & Amanda Clarkson

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