ACCC Takes Deals Direct To Task Over Warranties

One of Australia’s largest online stores Deals Direct has lost a case against the ACCC regarding their Warranties and returns policies. The ACCC state that online retailers need to supply the same returns policies as traditional bricks and mortar businesses and that customers should expect similar rights to customers who shop from physical stores.

The statement made by the ACCC chairman Graeme Samuel says…”Online retailers must recognise that they are subject to the same laws as shop front retailers,”

It appears that the ACCC is now actively targeting online retailers and how they run their business and overall this can’t be a bad thing. The future for anyone wanting to sell online longterm is that you are currently leading the way in a new industry, however that industry will one day be the norm.

Lets face it, people want to shop online so we need to make sure we give them as much reason to shop with us as a traditional business. Online retailers need to check their warranties as the ACCC is currently checking websites to see if they comply so it might be a good time to check what your policies are.

The take away is don’t get caught out…get better at your trade!

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